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CRC’s marketing and leasing goals on behalf of commercial property owners are clear: maximize occupancy, achieve market-rate rentals, and secure the most qualified tenants.
Market Knowledge
Immersed in the real estate community, CRC’s team possesses extensive knowledge of the ever-changing tenant base, from submarket to submarket. This insight and leasing expertise is applied to the following property types:
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Office buildings and office parks
- Medical office buildings
- Retail centers
- Warehouses and industrial buildings
The Process
To ensure the highest degree of leasing success, a disciplined program for every client assignment is created. For each office, medical, industrial or retail property, CRC develops a comprehensive plan to best highlight key property features, identify optimum prospects, and conduct aggressive marketing.
Outreach is two-pronged; directly targeting and contacting prospective tenants, and collaborating and cooperating with leasing agents and tenant brokers throughout the industry. To maximize leasing effectiveness and efficiency, the latest in technology, tools, and information databases are leveraged.
The Owner's Ally
Property owners can be confident knowing that CRC exclusively represents their fiduciary interests – advising them on complex economic, legal, and usage issues, and providing recommendations and solutions for any proposed transactions. CRC doesn’t represent tenants and is never compromised in its advisory role.
As a matter of course, CRC consistently communicates and reports to owners on market conditions and leasing activities, keeping them informed and up-to-date throughout the process.
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